About Us

Earthy is a mom-owned company based on the Big Island of Hawaii, where all our products are designed by me, Rosemary Wilder. I am a mom of 2 girls. I homeschool, garden and love being in beautiful nature- the inspiration for our unique earthy prints. 

At Earthy, we are all about beautiful, soft, stretchy organic cotton clothing- made ethically and responsibly- and offered at sensible prices so more people have the opportunity to fill their closets with clothing they love to wear every single day.

We care about the Earth and the people that live on her. We partner with a small business entrepreneur in India that is dedicated to developing the, softest, stretchiest, GOTS certified organic cotton fabrics and clothing. You can be sure Earthy clothing is being made by loving hands and that our skilled tailors are compensated fairly. FairTrade certification coming very soon.

At Earthy we pay attention to the details. Everything we design must have these 3 attributes:

Comfort- Our fabrics must feel ultra soft to the touch, have a copious amount of stretch, and feel like natural cotton clothing should feel- naturally comfortable to wear all day long. Comfort is our #1 priority. If it isn't comfortable, you won't want to wear it- so why have it in your closet? All your clothing should feel like comfortwear.

Fit- Your clothes should fit you, compliment every curve, and reassure your body that it is just the right shape and size. That is why we offer an extensive range of sizes. In women's sizes we offer petite, average, tall, and extra tall as well as a size range from xxs- 3xl. In men's we also offer short, average and tall sizes from sizes s-3xl. 

Style- Your clothing should be an extension of your personality. We endeavor to provide a wide range of unique styles, patterns, and colors so you can express yourself every day with what you wear. 

 Earthy is a mom-owned small business based on Maui, Hawaii and was started in 2016 when a mom expecting a new baby (Hi! that's me, Rose :) shopped high and low for beautiful, soft, bright colored, affordable, organic baby clothing- and they were nowhere to be found. And that's when the idea was born to create a uniquely styled, affordable organic clothing company. Originally called "Frugal Organics", the name has since been changed to Earthy as the vision of the company expanded into beautiful & expressive Women's, Men's and Children's clothing. 

Thank you for supporting the vision behind Earthy- to spread organic cotton clothing far and wide. The Earth thanks you too.

Learn more about our GOTS organic cotton HERE

If there's something specific you'd like to see or a certain color/ pattern/ theme we would love to hear your input and ideas!

You can call me directly-
Rose: 808-491-0282

or send an email with an image example-

We are here for you! We want to make your shopping experience as good as possible. If you have any questions or concerns we would love to hear from you and we will do everything possible to help you have an awesome shopping experience!

Aloha from Hawaii and sending Lots of Love!

Rose Christensen, CEO

Lets be friends! Stay informed on new product launches by following us on instagram @earthyclothing